Inspirational Video Content
Making inspirational video content requires an inspirational person with an inspirational story. But finding people who can be that person and tell that story on camera is very rare. It’s why we feel so fortunate to have had the opportunity to work with the very inspiring Bami on her message to people from ethnically diverse backgrounds around getting their breasts checked. This project with Macmillan required us to focus on delivering a very clear message in a way that would enact an action or reaction from the audience, namely to get your breasts checked. Achieving change in an audience can be hard but when you have someone who can delivery a message with so much power and passion our job is made so much easier.
Bami is a voice that demands attention all we needed to do was make sure it was heard. Films like this require a setting and environment that is relaxing and encouraging. This is done through our attitude and attention to detail. The process becomes just as important as the end product. Editing down an hour long interviews into under 3 minutes takes time but over the years we have developed an approach that enables us to build engaging and powerful narratives resulting in films like this.
Getting content like this relies on a few factors that can be difficult to achieve but when you find that person that can engage and capture an audience delivering authentic and impactful content it is magical.
Service Highlights
- Working with strong personalities – when you film with people that have a strong voice and personality our role is to make sure we capture that on camera.
- Natural and focused interviews -films like this need authenticity at their heart. The interviews need to be natural and not feel forced but they have to be focused on getting across the key messages in a clear and succinct manner.
- Powerful imagery -getting really relevant footage to this story was difficult. This wasn’t an instructional video on how to check your breasts but a call to action. With this we focused the story on Bami and her experience. This meant taking her to film at one of her favourite locations, Rhossili, Gower and using her own photos.
- Branding – Macmillan have clear brand guidelines. Being able to work with a brand to ensure the content we are creating matches their other work is key. This can be as simple as the graphics used or more detailed like how a shot is framed and how the video is picture graded.