This trump card is played all to often primarily by our B2B clients. It makes sense if you’re selling to a wider customer base but what if you’re a business that sells to other businesses? Businesses don’t watch videos so what is the point?
The answer is simple. Behind every business are people. And it is people who make the decisions. In today’s world video is king. 85% of Internet traffic by 2018 will be video based. People watch videos. 75% of executives (also people) watch work related video weekly (Forbes).
Whether it is for entertainment or to educate we are trained now to see a video and want to play it. The more businesses ignore the potential for video the more they will be left behind.
For example if you are business that provides a service that is relies on technical knowledge and experience. Like many other businesses you will need to inspire confidence in your abilities. However you also need to demonstrate an approachability and warmth. You want your clients to be confident you know what you are doing but also comfortable enough to trust you.
A 2-3 minute video can do all this. You are able to show your clients exactly what you do and talk to them directly about what makes you standout. A picture says a thousand words but a video can tell your story.
A well-made video can inspire confidence by demonstrating the scope of the work you do. And by seeing the people behind the business you allow the audience a chance to identify and trust your staff.
Selling to other businesses is about projecting the right image. You want to align yourself with your clients. A video can really represent your qualities better than any other form of communications. Just think about all the most important things your clients want from you. Then put them on screen in a high quality video. Show your existing clients and potential clients that you understand their needs and deliver every time.
Some businesses struggle to imagine what their video should focus on, because they do so much. For us this is a good problem to have. This is the perfect opportunity to make a series of videos. Address each of the areas of business separately. Give your clients the chance to explore what you do and how you do it. Is your staff a big selling point? Get them on camera. Do you have something none of your competitors have? Then it should have it’s own video. Are you working on a high–profile project that you want people to know about. Make your own video that gets across exactly what you want it to.
The potential for video in your business is ready to be unlocked. Get in touch, we want to find out what we can do for you.