So you’ve gone through the process of getting a video made, all changes have been done, your final video has been delivered and you’re happy. Now the next step – utilizing the video.
We see it happen all too often, a promotional video is made but then never heard of again because the client does not know how to push their video and obtain maximum engagement from their audience. It can be difficult to market a video made to market your business or idea, but there are some basic tips and tricks out there to really help push your video and ultimately, your business.
One of the key ways to promote your video is using the thing we’re all guilty of using most. Social media. These days everybody is on their phone, tablet or laptop for the most part of their day, aimlessly scrolling through a variety of timelines waiting for something to catch their eye. That may sound a little sad to think that people are so engrossed in their technology that they can’t pay attention to anything else, but it’s great exposure for you. Chances are you already have a Facebook or Twitter account, and if you’re really fancy, an Instagram. These are all easy platforms to really push your video to your audience.
Facebook in particular is a great way to promote your video, it really is as simple as uploading a video to your page! If you include a short catchy caption and good video thumbnail, people will inevitably click on it. Don’t forget that if a video is directly uploaded to Facebook you also have the ‘auto-play’ option meaning you wouldn’t even need people to directly choose to watch your video, it would just have to appear on their timeline!
(Another thing to consider when sharing your video online is to use ‘tags’, the more tags you use the more likely you are to appear in search engines such as Google – and therefore are more likely to reach a wider audience)
You may have noticed that Facebook have introduced a ‘Boost Post’ option to your pages’ posts. This means that for a small and variable fee (depending on the amount of exposure you want), Facebook will allow you to choose a variety of options to target a specific audience, and your video will start to appear on their timeline. Just remember, it doesn’t have to go viral to be successful.
Facebook is also a great platform to promote your video on because of it’s accessibility, as I’m sure you know, commenting on, liking and sharing a post on Facebook is done with one click of a button. It’s mobile friendly and on the go and if you’re consistent with your posting and use things like the ‘boost post’ options, your audience engagement will rocket and your overall page will likely do better.
It’s important to remember to share your content across all of your accounts including your website if you have one, even if it’s just a snippet of the video followed by a link to the full content. (As you would have to do with Twitter or Instagram in some cases) Be consistent with your posting, finding ways to incorporate your video into a new post, you could even include things like a blog post or other previous content you may have that’s related to this new video.
Being as active as you can with your online presence, as time consuming as it may seem, does pay off.