So you’ve paid to have a video made and so far the planning and filming went off without a hitch. You are naturally excited to see the first edit. Sometimes that first edit is more or less perfect. It does everything you want and you couldn’t be happier. However in the majority of cases there will always be something you don’t like. Video is an organic process and as much as you plan and script, editing is a creative process on it’s own.
We’ve already looked at the contentious issue of “who owns the raw footage” so naturally this leads on to a question of whose responsibility is it to store the footage.
To make it clear the footage I’m talking about hear isn’t the final edit of the film but all the raw footage that wasn’t used.
We have some clients that occasionally request us to edit a video from footage we have filmed over many years for varying different projects. Firstly editing a video to a different brief to the original purpose of the filming can prove to be tricky. Secondly for us to give storage to every project we ever done over the last five years would be very problematic.
This week I bought a hulk costume for my daughter. Battling the notion that girls have to dress as princesses not superheroes. It took me a while to find what I was looking for but when I did there on the website was a picture of the babygrow and the price. Two clicks and it was mine. Simple.
So why is buying a video for your business never that easy? In fact when you go on a production companies website why can’t you find anyone even talking about costs? The reasons are pretty straightforward:
This follows directly on from “How much will a promotional video for my business cost?”
It is hard to breakdown all the costs involved making a video. I’ve tried to outline what we charge to create a short promotional video for your business to give you an idea. But make sure you get a full quote from any production company that outlines all the costs before you agree to anything.By showing you our prices hopefully this will give you a starting point
There are so many options today for how you want your promotional video to look and sound. One of the choices you may need to make is whether your video will work best as a live action video or as an animated or graphics-based video. Occasionally we have been asked to pitch ideas for live action promos or explainer videos, only to advise them an animation would likely serve them better. This article will try to briefly address some of the pros and cons to help give you a better idea during the decision process.
When you make a music video it’s important to remember that it’s a Music video and the focus for the audience will be the music. Yes there will be those who appreciate a compelling video. There will be those who prefer to see as well as hear their favourite artists. But for many, viewing a music video is just another easy way to listen to their favourite tracks. An amazing video with a mediocre track wont get a lot of traction, a hit song with a mediocre video will still get played again and again by fans. It will always be the music that is at the forefront of getting the view count ticking over.
However that’s not to say a great video is not important. The video after all is designed to sell the song. But when you plan your video try not to lose focus from the music. The best videos will always compliment the music, thematically and in the edit.
As we mentioned in a previous post, it is more important that your videos engage your audience than trying to make them go viral. But understanding how people view videos online is vital to engaging the right audiences. Just as our viewing habits of Film and TV are evolving in the age of online streaming, its fair to say the way we consume natively online video is shifting too. Where online videos were once confined to the computer screen, they can now be viewed on our phones and tablets, while waiting for a bus or sat on top of a mountain. Once the only way to upload video also involved a computer, now people can capture a moment on their phones and share it in seconds.
There has never been a better time to use video to engage people. But to figure out how to retain the attention of your intended audience, we first need to learn and understand the ways they consume their online media.
Creating a viral video has become the holy grail of online video. Understandably the worlds biggest companies spend millions trying to create the next viral video sensation.
Most people will say there is no way to guarantee getting a video to go viral. There is certainly a set of rules but nothing will give you definite results. In most cases there will be a team of great creative minds able to create something unique, a large budget, access to the top social media trendsetters and all the data to get the video in front of their correct audience.
Events are a great place to utilise video. In their very nature they are designed around giving an audience a great experience. Whether it’s to entertain or inform. The amount of effort and time that goes into the planning and making sure everything goes smoothly is huge and can be very stressful.
The reason events have so much pressure is that you are dealing with an audience face to face. It could be 20 people or 20,000, it doesn’t matter the people attending will expect everything you promised in the invite. If you don’t deliver the consequences are often not worth thinking about. And so planning an event however simple really motivates ideas and focus.
If it’s a business or organisation event it becomes important that the audience sees you in the best possible light. The branding, the way the stage or stands look, the way your staff are presented and how they talk to people. The event represents you.
Most are aware of the basic post-production stages a video has to go through before the final delivery, such as editing footage and sound mixing. But in some cases when we bring up ‘colour grading’ with our clients we are met with a faintly perplexed look. Unless you work in video production, other creative industries or you’re an avid hobbyist, chances are your not entirely sure what colour grading actually is. This post will try to explain the basics and why it’s often an important part of video production.
