April has quickly turned out to be another hectic month for Like An Egg. Off the back of the quality and swift turnaround of the Welsh Water advert, we were soon again approached by Golley Slater to produce an online advert for the Department of Work and Pensions. Thankfully this time we had a little more than 5 days for pre-production, but the task was no less of a challenge.
The ad is specifically aimed at separated parents, and how they can continue to work together to help their child through life’s challenges. It follows two parents as they take turns to help their son overcome obstacles – both literal and figurative – as he grows up. The idea was to keep everything flowing smoothly on screen with some slick transitions as the boy ages from a six to eighteen in the space of a minute. This meant a lot of time was needed in pre-production to meticulously plan and storyboard each section.
Like the Welsh Water ad, production time was limited to just two days. Unfortunately these two days happened to fall on one of the wettest weekends for quite a while, with half of the ad set outdoors! But we carried on regardless, and its unlikely many viewers will even notice just how wet it was. Locations were also key to the project, but one of the benefits of being based in the Valleys is that we are never short of great looking settings and people willing to help.
Currently we are finalising the edit for the ad, though we are already very proud of what we’ve achieved again considering the circumstances. But we would not have achieved it without the fantastic team we had involved on this project. Everyone in every area of production were on top form and were always able to think on their feet. They also made production a fun and enjoyable experience, and in many ways that’s what its all about.
Here is the finished advert!