At Like an Egg we love making music videos but we never get to make enough of them! We’ve found that artists are struggling to fund their videos after the expense of producing their music. This is a shame, as a great music video can do so much more than act as another format to get people to listen to your music. We approach music videos in the same way we approach any promotional video. We ask what is the artist trying to sell? While a promotional video for a business may lean heavier on the substance over style, when it comes to music video the style informs the substance. Meaning what you’re trying to say needs to come from the style portrayed in the video. Recently a fantastic opportunity arose to create a video for a Cardiff rap group called the ‘Astroid Boys’. Our brief was to make a video that captured their lives as skateboarding, care-free, young kids. The influence of Larry Clark’s ‘Kids’ on the lives of the band perhaps makes the undercurrent of the video a little unnerving. We used the 90’s heavily in our style choices bringing a bit of grunge to the dubstep sound of the band. Any excuse to play with aspect ratios and filters! Adding layers to music video is what makes them stand out. We felt the song has a certain carnival feel so we decided to shoot them skating in the funfair at Porthcawl. To continue the carnival atmosphere we thought a clown party would be a great scene to cut in. It was a fun day of filming that gave us some brilliant memorable images. A big thanks to our team of clowns, they were all amazing! 
We are so pleased with the final result, especially in achieving the brief that was set. Enjoy the video and let us know what you think. Ten points and a bag of popcorn for those who spot the film references!